But what's at work in the pscyhe at a deeper level here? I believe people don't want to admit that they are impacted by advertising. But we all are. And its not a bad thing. You need stuff in life and you find out about stuff by ads. Its easy to reject or accept the "pitch". So what harm are Google's ads doing (they do no evil)? Google's ads are better that other web ads or print ads. Why? Because they are targeted, meaning the ad is related to what you are searching for. You can also track results which you can't do in print whatsoever (at least with any accuracy).
Ignore Google ads, fine. But claim you never pay attention... well that's likely dishonest. If you didn't click them, you at least read them, so you saw them and I bet one day you will ... CLICK!