Since 311 Media is located near Annapolis so we have a boat. Got to have one in this area to enjoy the natural resources. Just got "new to us" boat in fact. So we need to sell our 13' 1967 Boston Whaler. Being a web design firm we launched a web blitz to get the word out. Makes for a nice case study we thought we'd share with you. We did the following:
Research - being Google experts, we researched keywords via the Google Keyword tool that folks use to find used Boston Whalers. Based on that info we proceeded to...
Create a web blog in blogger using the keywords in the URL. Here we posted a detailed description (more keywords), lots of photos and a video using the embed feature on youtube.
Oh yeah, youtube. We posted the video there using keywords, link to our blog, etc to get it to come up in Google search results.
And of course the craigslist ad, again linking to our blog site. And an ebay motors listing (also free).
Finally we did some google searching to see what sites were highly ranked for our keywords. One stood out in particular, oodle.com, so we posted an ad there (and at a few other free sites), again linking to our blog.
We also used Google AdWords, paid advertising, to fill in for a few days until our "organic" search results start to really kick in. The budget is set at a modest $6 per day. Might get us a few clickthroughs.
So we've built our own "web" using popular websites, a new blog and advertisements strategically placed to create a lead generation machine.
THE RESULTS
The oodle ad is already first in Google results for certain keyword combinations. We're waiting to get the blog ranked higher in search results, probably by later this week. The youtube video is already on page one of search results.
No sale yet but we're hoping. It is kinda late in the season. And now lets try word of mouth... if you know someone who wants a nice little boat, Contact Us!
