Using Google AdWords? That's a good start.

There seem to be two extremes that small businesses seem to fall into re: Google Advertising.

1. I don't click on ads (see previous post) so I don't need ANY campaigns.

2. I have one (or more) ad running on AdWords but my site doesn't show up in the "regular" Google search results.

The correct approach, as with most things, is to take the middle way. Your business or organization needs both an Adwords campaign, however modest and your site needs to be optimized for Google "organic" search.  My typical suggestion is to run an Adwords campaign for 3-6 months with a fair level of intensity while your building your site to enhance the organic results. Adwords campaigns are also handy for special events. One client, a yacht dealer in Annapolis, runs Google ads during the Fall boat show season, generating traffic to their site and name/brand recognition for boat show visitors.

Feel free to contact us if you are interested in either setting up and Adwords campaign and/or having your current site evaluated (for free) to see if it meets Google's recommendations for improving organic search results.

Go Green! - new website lauched @ green-pedals.com

311 Media helped update and launch the website for Green Pedals, a light electric vehicle sales and services shop located in Annapolis, Maryland. Green Pedals has been featured in the Washington Post and the local Fox 5 television network for their unique and innovative product line.

Check out the new site at www.green-pedals.com.