311 Media launcheds updated website for Annapolis Yacht Sales

311 launched an improved website for client, Annapolis Yacht Sales last week. The new design includes improved and user friendly navigation and includes integration of AYS's social networking sites including blogger, facebook and flickr. It also features redesigned yacht pages that included videos from YouTube, large format images hosted on flickr, reviews and virtual tours.

Take a look at www.annapolisyachtsales.com

I don't click on Google Ads

I've had many clients or potential clients tell me this. Having heard it so much I typically give a somewhat curt, smart alec reply like. "Well someone sure is clicking since Google's market cap is $127B!

But what's at work in the pscyhe at a deeper level here? I believe people don't want to admit that they are impacted by advertising. But we all are. And its not a bad thing. You need stuff in life and you find out about stuff by ads. Its easy to reject or accept the "pitch". So what harm are Google's ads doing (they do no evil)? Google's ads are better that other web ads or print ads. Why? Because they are targeted, meaning the ad is related to what you are searching for. You can also track results which you can't do in print whatsoever (at least with any accuracy).

Ignore Google ads, fine. But claim you never pay attention... well that's likely dishonest. If you didn't click them, you at least read them, so you saw them and I bet one day you will ... CLICK!

Lastest project at 311 Media

311 Media updated the website for Light Health and Wellness, a community based non profit health services organization that provides "the highest quality of comprehensive information, guidance, and treatment services for individuals, children and families impacted by HIV/AIDS, poverty, substance abuse, mental illness and disabilities.

The U.S. Department of Health and Human Services recognized LIGHT as a national model for their services.

311 Media was thrilled to work with LIGHT in developing their new site as our staff particularly enjoys supporting non profits mission's and their communication goals. 311 Media is donating web hosting and domain registration to LIGHT.

Checkout the new site at www.lighthealth.org

Web 2.0 leading to information overload

We're all busy people and spend more and more time on the web. According to the article below reporting on a web trends conference held in San Francisco recently we all suffer from TMI!

Too Much Information.

Web Developers and Designers like to include every widget and piece of content possible. Its no better time to call 311 Media for a complimentary web site evaluation. 311 Media Group uses researched based best practices to develop sites for our clients so visitors enjoy your site and you get more leads and more business.


Web 2.0 leading to information overload

Bad website of the Week

We're searching for a used sailboat in the Annapolis, Maryland area. Our web surfing travels have taken us many places including the local newspaper classifieds, craigslist and to this dreadfully designed web site. You see, design is not only pretty colors and cool pictures it's also about getting the information you want quickly and easily. This site fails to do something basic, help me find classified ads.

You might think the classified ads might be under the label "Classified Listings". But you would be WRONG!
Instead that link takes you to everything but used sailboat listings.

To find used boats you have to learn the boating lingo of "Brokerage" which sounds nicer than "Used" but it also causes confusion. Lesson learned... don't use jargon on your web site. Just say what people will understand. Ask your Mom or Dad if they would understand it would be one simple test.

So now that I am irritated and figured out to click "Brokerage", guess what? Do I see listings, no I get a teeny, tiny search form. Once I move my mouse with mega precision to click the Search button the results are shown in a tiny 1/3 page width and 1/4 page height window. Almost illegible.

But wait there's more! So now I need to scroll. Everywhere else on the web you would see scrollbars, but not on the Spinsheet web site. No siree! You have to mouse over teeny, weeny arrows not on the side but at the bottom of the teeny, tiny list.

This site really has my blood pressure elevated.

Please Spinsheet, take advantage of 311 Media Group's free website evaluation offer so we can help you improve your web visitor's experience. Put simply, we'll help you stop frustrating your users!

CLICK the link to experience the pain... SpinSheet - Chesapeake Bay Sailing

Tune in next week for another bad website!